Marketing Strategy
TTJ Logistics markets its services as solutions to the many companies requiring Cargo to be transported promptly and efficiently. The company’s future marketing plans will be nationwide, emphasizing haulage capabilities for any cargo.
The overall marketing plan for services is based on the following fundamentals:
- The segment of the market planned to reach.
- Distribution Channels planned to reach market Segments :
- Social media, Sales associates, and mailings.
- Share of the market expected to capture over a fixed period of time.
Sales Strategy
TTJ Logistics will be developing strategic relationships with customers and other carriers by first assembling a comprehensive report of all carriers within the area.
TTJ Logistics will then attempt to enter into mutually beneficial relationships with them.
Customers will have a desire to work with TTJ Logistics if they see that TTJ Logistics Is indeed a company of integrity, as well as a good source of future business.
Target Market Segments Strategy
TTJ Logistics will form intimate relationships with its customers because this relationship will provide TTJ Logistics with special insight, which will allow the company to meet any need a customer might have. TTJ Logistics will develop close relationships to the limited number of other carriers that are equipped to transport for clients when TTJ Logistics is unexpectedly unavailable in order to keep the customer relationship.
Lastly, the growth of large corporative competition struggling.